Director of Marketing and Communications
As the Director of Communications, Amy helps guide the Marketing and Branding strategies for CITIVA. Amy joins CITIVA with over 15 years’ experience in medical marketing, sales management, and marketing operations.
Prior to joining CITIVA, Amy was the Director of Marketing at Red Spot Interactive, a medical marketing company specializing in marketing technologies and tracking programs. As one of the first team members, Amy worked directly with the CEO to build the company from a small local group to a national team with over 200 accounts across the US. She developed an industry leading Lead Management Team specializing in medical marketing sales, and developed the sales training program for their nationwide salesforce. Her last position with Red Spot Interactive oversaw all marketing and account management divisions.
Amy has a degree in Communications from Texas A&M University, and certifications in a variety on digital marketing and CRM platforms. Born in Louisiana, Amy brings her love of the south to NY based CITIVA team.